Let’s take the two terms, sustainability and regeneration, and look at them individually.

Sustain, the root of sustainability means to hold steady, keep at the same level, maintain the status quo. That means for us, you and me, in the climate change equation that we do no more harm to the environment, that we do what we do in a “carbon neutral” manner. It does not actually imply or infer any restorative or correction of the current state to a better state.

Regeneration brings to mind a rebirth, making new again. It is a stronger and more positive word, to me. With regeneration we not only stop inflicting damage, we heal and renew.

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Selfcare is trending out in the insta-verse for a reason. There have been tons of studies on the negative effects of stress on your body, and similarly, there are a plethora of negative effects of stress on an animal’s body. So not only is treating your animals humanely just the right thing to do in our book, it also can benefit your brand’s reputation, your wallet, and your consumer’s satisfaction.

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